Experienced North West Copywriting Agency

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Our process

Here’s how the process works

Our simple 3-step process to success

We use a flexible, tried and tested content process


  • Asking questions
  • Carrying out research
  • Determining appropriate content
This process is completely flexible so whether you have everything needed, or you just have an idea of what you want, we can help you.
STEP ONE

Ask questions


Working together we’ll ask and answer key questions to understand the content needed.

We’ll learn:

  • Type – what type of content do you need?
  • Goals – what do you want this content to help you achieve?
  • Target audience – who is this piece of content for?
STEP TWO

Carry out research


Together we’ll research who the content is for and what you want to tell them.

We’ll establish:

  • Knowledge – what do we know already, and need to know?
  • Type – what type of content is best?
  • Others – what are others saying and doing about this?
STEP THREE

Determine appropriate content


Together we’ll determine the appropriate content based on questions and research in steps one and two to establish:

  • Style – is this content informative, persuasive, factual or instructional?
  • Tone – should the tone be conversational, serious or humorous?
  • Purpose – will this content educate, sell or reassure?
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